Privacy Policy

Last updated: November 12, 2025

BARONES Paris operates this store and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (hereinafter the "Services"). BARONES Paris is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, purchase, or otherwise interact with us through the Services. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described herein.

Data Controller

BARONES Paris (contact details in the Legal Notices) is responsible for processing personal information collected via the Boutique, for the purposes described in this Policy (order management, customer relations, after-sales service, marketing, fraud prevention at the boutique level, etc.).

main subcontractor

The Store is powered and hosted by Shopify, which acts as a subcontractor for BARONES to provide the e-commerce infrastructure, payment processing and data hosting, in compliance with the GDPR.

THE PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term "personal information," we mean information that can be used to identify you or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or rendered non-identifiable, so that it cannot be used to identify you or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from that information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact details: your name, postal address, billing address, delivery address, telephone number and email address.
  • Payment Information: Your payment information (e.g., payment method or transaction reference) is securely processed by our payment providers through the Shopify platform. BARONES does not store or have access to your complete payment card details** (number, CVV, expiration date). We may retain limited information, such as the payment method, transaction reference, or the last four digits of your card, to fulfill orders, invoices, or process refunds. Shopify and its payment partners comply with the international security standard "PCI DSS" (Payment Card Industry Data Security Standard).
  • Account information: your username, password, preferences and settings.
  • Transaction information: the items you view, add to cart, purchase, return or exchange, as well as your purchase history.
  • Communications: the information you include in your exchanges with us, particularly via customer service.
  • Device information: Data relating to your device, browser, or network connection, such as IP address or other unique identifiers.
  • Usage data: your interactions with our site and services (pages viewed, visit duration, navigation, clicks, etc.).

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically via the Services, including from your device when you use our products or services or access our websites, and via the use of cookies and similar technologies;
  • With our service providers, including when we use them to implement certain technologies and when they collect or process your personal information on our behalf;
  • With our partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring, and improving the Services. We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, processing your orders, remembering your preferences and items of interest, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipments, facilitating returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to fraudulent, illegal, dangerous, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other login credentials with anyone.
  • Communicating with you. We use your personal information to provide you with customer service, respond to your requests, offer you efficient services, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or to respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings involving the production of evidence, potential or ongoing litigation, or other contentious proceedings, as well as to enforce our terms or policies, or investigate possible violations thereof.

HOW WE DISCLOSURE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing and shipping).
  • We work with business and marketing partners to provide you with marketing services and to show you ads. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted ads and marketing content based on your online activity with different merchants and websites.
  • When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or more generally within our group of companies.
  • In connection with a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation (including in response to subpoenas, search warrants or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

RELATIONSHIP WITH SHOPIFY

Our services are hosted and operated on the Shopify platform. Therefore:
  • Shopify acts as a subcontractor for BARONES to provide the technical infrastructure (hosting, payment gateways, e-commerce functionalities). The data is then processed on behalf of BARONES.
  • Shopify can also act as an independent data controller for some of its own purposes, for example:
    • security and fraud prevention across its platform;
    • analyses and improvements of its services;
    • certain cross-merchant advertising features (if enabled).
When Shopify acts for its own purposes, it remains responsible for this data processing and the management of related rights. To learn more about this processing and to exercise your rights directly with Shopify, please consult Shopify's privacy policy and its dedicated consumer inquiry portal.

THIRD-PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, we recommend that you review their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction as to its use by us or any third party. The inclusion of these links does not imply any endorsement of the content of those platforms, or of their owners or operators, unless otherwise stated on the Services.

CHILDREN'S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any instances where we "share" or "sell" (as defined by applicable law) personal information from individuals under the age of 16.

SECURITY AND PROTECTION OF YOUR INFORMATION

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security." Furthermore, any information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as the need to retain this information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce any other applicable contract or policy.

YOUR RIGHTS AND YOUR CHOICES

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request to the extent permitted by law.

  • Right of access/right to information. You may have the right to request access to the personal information we hold about you.
  • Right to erasure. You may have the right to request the deletion of personal information we hold about you.
  • Right to rectification. You may have the right to request the rectification of inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, under certain circumstances and with certain exceptions.
  • Managing your communication preferences. We may send you promotional emails. You can opt out of receiving these at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You can also lodge a complaint with the relevant supervisory authority. In France: CNIL (www.cnil.fr).
For any questions relating to the processing carried out by Shopify as independent controller (see above), please use the contact channels specified in Shopify's privacy policy.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided for by local law, you may exercise the following rights in addition to the rights listed above:

  • Objection to processing and limitation of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
  • Withdrawal of consent: When we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.

You can exercise these rights in the designated areas of the Services or by contacting us using the contact information provided below. To learn more about Shopify's use of your personal information and your rights, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/fr.

We will not penalize you for exercising any of these rights. We may need to verify your identity before we can process your requests, within the limits provided or permitted by applicable law. In accordance with applicable law, you may appoint an authorized representative to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time limits prescribed by applicable law.

COMPLAINTS

If you wish to make a complaint about our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to challenge our decision by contacting us using the contact details below, or by lodging a complaint with the relevant data protection authority in your region. For the EEA, you can find a list of data protection supervisory authorities here .

INTERNATIONAL TRANSFERS

Please note that we may transfer, store and process your personal information outside of the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses, or where appropriate, any equivalent contract issued by the competent authority in the United Kingdom, unless the data transfer is to a country recognized as providing an adequate level of protection.

When data transfers outside the EEA/UK are necessary (e.g. to Canada and the US for Shopify and certain providers), we rely on recognized mechanisms (adequacy decisions where applicable, European Commission Standard Contractual Clauses and/or the equivalent UK instrument).

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice, in accordance with applicable law.

COOKIES AND ADVERTISING

We may collaborate with advertising partners (e.g., Meta, Google) to show you relevant ads. You can manage your preferences via our cookie banner and your browser/account settings.

CONTACT

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at contact@barones-paris.com. For the purposes of applicable data protection law, we are the data controller of your personal information.